July 2007

Volume 2, Issue 4

We are pleased to introduce a few new marketing tools to help you promote L.J. Smith products. The information below highlights each new display. We are immediately accepting orders for these tools. If you have any questions, please feel free to contact your Customer Service Account Specialist, Sales Representative or Sales Manager.  Did you know we offer our Balustrade Installation Guide translated into Spanish? You or your customers may benefit by having a copy of this handy guide. Please use form number LJ-0105 SPINST when placing orders for the Spanish Balustrade Installation Guide. The cost per guide is $1.85 each. This guide is also available on our website. Click here to download it! Selling is the easiest job in the world if you work it hard — but the hardest job in the world if you try to work it easy. You know, a good doctor doesn’t treat the effects. He treats the cause. So let’s get right down to the bottom of this proposition of selling! - You can’t collect your commission until you make the sale. - You can’t make the sale, ‘til you write the order. - You can’t write the order, ‘til you have an interview. - And you can’t have an interview, ‘til you make the call! There is the whole thing in a nutshell. There is the whole foundation of this business of selling — CALLS!

Selling tip…..when selling wood rail and steel balusters against someone selling steel rails and steel balusters ask the homeowners to hold a piece of steel rail in their hand.  It is always cold and uninviting.  The natural warmth of wood sells itself…… Worry does not empty tomorrow of its sorrow; it empties today of its strength.  — CORRIE TEN BOOM L.J. Smith offers a Marketing Tools binder that is a complete directory of all of the tools we offer to help you promote and sell our products. Visit us at: www.ljsmith.net Contact us!

L.J. Smith, Inc. is a proud member of the following associations: